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Days
Your seat is claimed. The hard part — deciding — is done. This page is everything you need between now and Day 1, and it starts with twenty minutes of building. Right now.
Hey friend,
I'm so glad you're here. Every person in this class was hand-picked. Not because you're perfect — because you're ready. There's a difference.
Over the next 8 weeks we're going to do the hard work of figuring out who you are, who you serve, and how to communicate it in a way that actually builds a business. Not tricks. Not hacks. Just the fundamentals — done right, done consistently.
We're not going to make it easy. We're going to make it worth it.
Let's build. 🧡 — Kasey
You don't wait for Day 1 to become a Builder. These three steps are the foundation everything else gets built on — and each one flows straight into the next.
Kasey and Coach BP watch every single one. This is how we know you before you ever walk into the room.
A few short video prompts — no polish required, no script wanted. Talk to us like we're already in your corner, because we are. When you finish, it takes you straight to step two.
Everything we do for you — your coaching, your feedback, your 1:1 — gets built from what you put here.
Your goal in your own words. What you've already tried. How you want to be coached. Be honest and specific — the more real this is, the more precisely we can build around you. Submitting takes you straight to step three.
Fifteen minutes that are only about you — your story, your goal for the 8 weeks, and how we coach you best.
Grab a slot in onboarding week — the calendar fills fast, and walking into kickoff having already talked to a coach changes everything.
Everything you need to get a real win before Day 1 — the tools people usually pay for. Three bricks laid, and it's yours. That's not a tease; it's how this whole program works: you build, things open.
The DM Playbook, the Hook Editor, and the program prompts — the exact tools Builders use every week.
The framework to ship one post this week — before the program even starts. Your first brick in public.
The identity exercise every Builder does first. Kasey reads every one — and quotes the best at kickoff.
Named receipts from Builders who sat exactly where you're sitting. Proof of what eight weeks builds.
You bought into a room of people who are actually building. Every person below started exactly where you are right now — including the doubt.
Nine years off LinkedIn before BxB. Two months in: 35+ posts, inbound business, speaking and podcast invitations. "By far the most effective and high-impact program I've ever been part of."
300K+ impressions in 4 weeks vs. 92K in the prior 365 days. 4,200+ reactions, 370+ shares. Already on 2 podcasts and approached for partnerships.
Crossed 10K followers. Attracted clients from the UK. Invited on PBS NC's Black Issues Forum as a subject matter expert.
Impressions up 500%. Followers up 50%. "What shifted wasn't a tactic. It was the mindset. Kasey pushed me to put myself out there even when I didn't feel ready."
"Tuesday 9AM I was done. Missing the stability. 24 hours later: an introduction to the Director of Publishing for one of Australia's largest tech media houses — from someone who heard me speak two years ago and has been following my recent content."
"Three weeks in, a post went viral. But that's not what changed everything. The community is 20+ people cheering each other on, celebrating wins that aren't even theirs."
Everything rests on four foundation bricks — then eight weeks that each lay one course of the wall.
Not how to make money right now — what direction are you building toward? Clients, speaking, a job, a product. Direction, not destination.
Not "professionals." The one specific person who sees your content and thinks: this is for me.
What do people think when your name comes up? Pick one thing you want to be known for and build everything around it.
How do you change people's lives? Not "I teach leadership." "I help technical founders become confident public speakers so they can raise capital."
Your destination. Built for the long game. These 8 weeks are the foundation for everything that follows.
| Call | When | What happens |
|---|---|---|
| Teaching Call | Wednesdays · 1pm ET | Kasey teaches a framework, breaks down analytics, gives live feedback. The core curriculum. |
| Office Hours | Thursdays · 1pm ET | Open Q&A, hot seats, wins. Bring data and a specific question. Week 1: observe only. |
| Tech Walkthrough | Friday of Week 1 | Required, not optional. Where every link, channel and unlock gets explained — so tech questions never eat coaching time. |
| Your 1:1 | You schedule it | Fifteen minutes with Coach BP. Your goals for the 8 weeks, captured in your words. |
Your homework must be in by Tuesday, 11:59pm ET, to join Wednesday's call live. Submit by the deadline and your private call link arrives Wednesday morning. Miss it and you get the recording — not the room.
This isn't a punishment and it isn't arbitrary. It's strategically designed to build the one muscle this entire program runs on: taking action before you feel ready. Every week's bar is posted in the hub — you will always know exactly what's required. No guessing, no surprises.
Every person who has ever learned anything hard travels this exact curve. We're showing it to you now so that when the dip comes, you recognize it as a milestone — not a verdict.
The only way to fail this program is the arrow most people take: quit in the valley, and restart at stage one somewhere else — a new course, a new coach, a new January. You've probably lived that loop. It's the exact loop Brick by Brick exists to break. When week four arrives and the voice says maybe I'm not cut out for this — that's not a signal to leave. It's the signal you're exactly where the map says you should be. Say it out loud in your channel: "I think I'm in the valley." We'll take it from there.
Everything live happens in Slack. Everything recorded lives in Skool. Watch Bridgett's two short walkthroughs before Day 1 — Slack walkthrough · Skool walkthrough — and you'll save yourself a week of confusion.
| Channel | What it's for |
|---|---|
| Your Private Studio | Just you and the team. Tag whoever you need with @name. Never DM coaches — use this channel, so the whole team can help you. |
| Your Class Channel | Your classmates. Questions, reminders, updates. When in doubt, post here — everyone benefits from every answer. |
| Full Community | Your class through the Arena. Introductions, announcements, cross-class connection. Opens for your intro during week 0. |
| #wins | Post a win every Friday. Required. Small wins count — "I posted" is a win. Wins are fuel. |
| #engagement-pod | Week 2. Drop your post links, engage with two others, mark it with a ✅. |
Skool access unlocks in week 2, after your first homework submission — this is intentional. You're here to build, not to watch. Recordings land within 24–48 hours of every call, with the guide attached under the date.
The quality of the answer you get is set entirely by the quality of the question you ask. Four steps, and you'll often answer your own question by step three.
Now. Get the reps in. You'll ask much better questions once you're in the field. Aim is 4x a week — consistency over volume, always.
Good. We're building from the right foundation. Following size is a lagging indicator — it comes after the fundamentals are solid.
Recordings hit Skool within 24–48 hours, filed under the call date with the guide attached right there.
Your homework channel in Slack — it'll already be there when you're added. Reply in thread to submit.
Post it in your class channel. Don't DM the coaches — ask where everyone benefits from the answer.
Built her LinkedIn from 2K to 56K in 20 months while running a $1M+ agency. Designed every framework in this program. On every Wednesday and Thursday call, and reviews your homework personally in the early weeks. Not a guru — a builder. You'll see the difference immediately.
Runs your welcome call, office hours, and the pulse of the community. She will challenge your thinking and redirect obstacles into opportunities. Your go-to in your private channel for anything that needs the team.
Your inside resource throughout — and your guide into what comes next. As Head Coach of the Arena, she leads the chapter after Week 8. A familiar face long after graduation.
Drops your homework each week, tracks submissions, handles day-to-day support. Logistical question about calls, links, access, scheduling? Kissy's got you.
Makes sure you have everything you need to start smoothly. Any question between now and Day 1 — Eric's got you.
Alumni who volunteer to welcome every new class. One of them may reach out before Day 1 — take the call. They were in your exact seat a cohort ago.
We have removed people from past classes for not showing up. We don't say that to scare you — we say it because we take this community seriously, and we expect you to as well. The bar is simple: show up, do the work, support your community.
If you're planning to dabble, dilly-dally, or disappear — this is not the room for you. If you're done shrinking and ready to build? Welcome home.
You know what to do — it's at the top of this page. We'll see you inside. 🧡